KIDS SPENDING AND THE NAG FACTOR Few people take the power of children more seriously than advertising executives. Marketers are interested in children both as consumers and for the enormous influence they have on their parents’ buying patterns. Kids’ spending is skyrocketing. In 1991, children aged four to 12 spent $8.6 billion of their own money each year.By 1999, four- to 12-year-olds took in $31.3 billion in income from allowance, jobs and gifts, and spent 92 percent of it. In 2001,

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