A book by Charles Thompson "What a Great Idea" says “The world is full of opposites. Of course, any attribute, concept or idea is meaningless without its opposite.” All behaviour consists of opposites...Learn to see things backwards, inside out, and upside down. How the method works State your problem in reverse. Change a positive statement into a negative one. Try to define what something is NOT. Figure out what everybody else is NOT doing. Use the "What If"

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